Marketing

No.	Competency Item	NAC	DEV	COM	DTE	EXC
EC-05-01	Demonstrate knowledge of professional marketing regulations and applicable code of ethics with respect to marketing.
	Demonstrate knowledge of marketing nursing / healthcare services, e.g.
EC-05-02	Setting marketing goals and objectives
EC-05-03	Elements of a successful promotional program
EC-05-04	Why patients / clients leave – understanding consumers
EC-05-05	Practice personality
EC-05-06	Identifying patient / client base
EC-05-07	Telephone, logo, brochure and newsletter use, surveys, Internet, social media
EC-05-08	Attracting new patients / clients
EC-05-09	Monitoring practice marketing success and making adjustments.